The Dignity in Care campaign aims to put dignity and respect at the heart of UK services. It is about treating people as individuals and respecting them and the things they hold as important and value. It is made up of Dignity Champions, individuals or care organisations such as the NHS who are working individually and collectively, to ensure people have a good experience of care when they need it.
- Have a zero tolerance of all forms of abuse
- Support people with the same respect you would want for yourself or a member of your family
- Treat each person as an individual by offering a personalised service
- Enable people to maintain the maximum possible level of independence, choice and control
- Listen and support people to express their needs and wants
- Respect people’s right to privacy
- Ensure people feel able to complain without fear of retribution
- Engage with family members and carers as care partners
- Assist people to maintain confidence and positive self-esteem
- Act to alleviate people’s loneliness and isolation
We endeavour to promote awareness of these 10 points to everyone connected with health and social care. If you can help promote awareness of these by putting up posters, or handing out leaflets and cards, please contact us via our contact form.